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our story

Seriously, where do all the odd socks go ….

Hi there! 

We're two friends Megan, a single mum of two, and Candace, mum of three boys and we are behind this humble sock business with a big mission to empower kids with essential life skills, give parents a small sliver of time and sanity back in their days, and end sock waste.


dot on a sock started because of the never-ending sock dilemma... 

  • Why is it so hard to find a pair of socks? 
  • Why is it when I go back to the shops I can never find what I bought before? 
  • Where do all the odd socks go? 

On top of that, we hate waste, so we’ve always loathed every few months when we had to throw out a bunch of odd socks.

Each size of our socks has a different coloured dot on the sole. Easy to find. Simple to match.

Socks with dots, colour coded by size! 

Dot on a sock is all about lightening the load….

Lightening the load on the planet

Did you know the average person loses more than 15 socks per year. That 1,295 lost socks per Aussie over a lifetime!

The socks left behind often end up in landfill and according to Upparel, every 10 minutes, 6,000kg of textile waste is discarded into Australian landfills. 

dot on a sock eliminates partnerless socks - the socks are sold in packs of identical socks, so even if one does go missing (and comes back as a tupperware lid) there’s plenty of other potential partners waiting to be matched up. No need to throw away the one left behind.

They are made to last, helping reduce sock waste, made from 80% GOTS organic cotton. 

Choosing socks that are comfy to wear all year round, especially in the hot Aussie summer reduces the need for different socks for different seasons.  

Lightening the load on parents

Children don’t have the same sense of time as adults, this combined with being tired and constantly distracted by toys, devices, pets, siblings… it’s a wonder they get out the door at all.

Empowering kids to find a pair of matching socks is such a simple way of reducing the time spent in the morning looking for an infamous pair of matching socks….saving parents sanity one matching pair of socks at a time.

Empowering kids with essential life skills 

Studies show weekly chores teach children life skills that will be important for the future.

Sock sizes are colour-coded by means of a coloured dot knitted into the sole of each sock. This is a fun way for children to identify which socks are theirs and empowers them to help sort the laundry!

Empowering kids with sensory needs, ADHD or autism

Kids with ADHD or behavior issues may have trouble following instructions or focusing on what needs to get done.

The visual prompt of the coloured dot can help kids achieve getting ready in the morning.

For kids with sensory needs, soft socks can be the difference between wearing socks and not. They can find sensory stimulation overwhelming. They may refuse to wear socks because they can feel the seam or the socks feel scratchy.

Dot on a sock socks are made from 80% GOTS organic cotton and developed to suit kids with sensory needs - with super soft undetectable seams and just the right amount of stretch and cushioning in the sole. Our customers say they are the comfiest socks ever!


We hope our socks add a little more colour and quality time to your families life!

Megan and Candace